Category Leadership
Organised by Livio Quintavalle
This event has ended
About this event
Become a Category King: Master the Art of Category Design
What separates the winners from the rest?
Why do companies like Google, Uber, and Zivver dominate their industries—even when they don’t always have the “best” product?
The answer is simple yet powerful: Category Leadership.
Join Noud van Alem, a marketing leader with 20+ years of experience at global giants like Google and Uber, as well as dynamic scale-ups like Zivver and Floryn, for an insightful session on Category Design at The Net Value in partnership with Innois. With a proven track record of building and shaping industry-defining category narratives, Noud will share insights from many years in the tech industry.
Having recently returned to Cagliari—where his career began 23 years ago at Tiscali—Noud is excited to give back to the community that helped launch his journey.
Here’s what you’ll learn:
• The 5 key principles behind the success of Category Kings like Google, Uber, and Zivver.
• Why being the most influential matters more than being the “best.”
• Hands-on strategies to craft your category narrative—perfect for both startup founders and seasoned entrepreneurs.
This is more than just a talk—it’s a session designed to transform your business approach, stand out in a crowded market, and claim the leadership your industry is waiting for.
Make 2025 your breakthrough year. Don’t miss this chance to redefine your narrative—and your future.
Secure Your Spot Now!